Concept two reimagines/rewinds the red, white, and black stripes back to a simple bauhaus style grid, mimicking the amp head+cabinet stack, and features a backyard natural light photography setting—where young bands start out playing at house party gigs—to call on and inspire a new younger customer to break the rules like Eddie Van Halen did back in 1979.

Concept one is all about heavy metal deep blacks and silver, bold scaled type product naming—with product/gear showcased cutting through graphically, representing unique tone cutting through in a sound mix—and black & white artist photography.

Concept three is inspired by the community of devoted Eddie Van Halen fans, recreating/matching Eddie’s Frankenstrat paint scheme using painter’s tape.